The beauty of performing analytics in the cloud is that it’s usually on a pay-per-use basis. This can help smaller organisations employ tools usually only affordable to bigger players. Real-time analytics can provide your whole workforce with up-to-the-minute data on customers and sales wherever they are. Social media analytics can help to harvest data, making the most of public interaction.


  1. Salesforce: Gov can learn from private sector

    Jul 30, 2015 Joe Curtis

    Salesforce's UK chief says IT firms can help Whitehall achieve digital transition

  2. Data centre

    Tableau to open EU datacentre by end of 2015

    Jul 7, 2015 Joe Curtis

    Visual analytics firm hopes facility will boost adoption of cloud tool Tableau Online

  3. opts for Cloudera's EDH

    Jul 7, 2015 Clare Hopping

    The firm wanted a Hadoop-based solution to help offer a more personalised experience for customers

  4. Box inks deal with IBM to integrate cloud services

    Jun 24, 2015 Rene Millman

    Partnership promises email and social integration, and Watson-powered analytics

  5. SAP reveals new data analytics tool for financial services

    Jun 24, 2015 Jane McCallion

    Data pooling with increased understanding of risk could help increase profits


  1. Why doesn’t cloud ERP just work?

    Jun 13, 2014 Adrian Bridgwater

    There are signs that the take-up of cloud-based ERP is already waning, so how should CIOs proceed?

  2. Nine things you need to know about the Internet of Things

    May 27, 2014 Nick Booth

    How will machine to machine comms across the cloud work? Here's what you should know

  3. Business intelligence in the cloud - education is the key

    Oct 29, 2013 Tom Brewster

    Companies are slowly realising the benefits of BI in the cloud but they still need to learn some lessons

  4. Cloud forensics - keeping tabs on your cloud provider

    Aug 22, 2013 Rene Millman

    Having the right policies in place could help your organisation’s forensic efforts

  5. CIO planning: time to master a different range of skills

    Jun 25, 2013 Lesley Meall

    The CIO now needs to keep his or her eye on a whole new set of skills to keep a business running

Case Studies

  1. Women's Tennis Association transforms its business with help of SAP HANA

    Aug 6, 2015 Jane McCallion

    Tennis Analytics for Coaches will transform fan experience as well as helping players

  2. Conservation International uses big data analytics to help the environment

    Jul 31, 2014 Alex Hamilton

    Rainforest studies produce a surprising amount of data, something HP has helped Conservation International control

  3. Cloud brings efficiencies to efficiency company

    Oct 9, 2013 Rene Millman

    PowerPerfector uses Salesforce accounting to integrate financial information across the organisation

  4. Cloud computing is the only way for Essex

    May 22, 2013 Maxwell Cooter

    Essex is one of the councils leading the way when it comes to cloud. But, as CIO David Wilde makes clear, it's part of a wider strategy

  5. Lush looks to the cloud to maintain its sustainability record

    May 1, 2012 Miya Knights

    Ethical cosmetics company can now collate data and report on its environmental impact with CloudApps software