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Melville sets up cloud-based conference service
The partnership with provider Star sees the events company offer secure conference facilities from the cloud.
Conferencing company Melville Exhibition and Event Services is to roll out a new cloud-based solution aimed at its whole range of conference and event management offerings.
Over the next six months, the company will work with cloud provider Star to transform internal and customer-facing services, as Melville seeks to become the first UK events and exhibitions service provider to offer fully cloud-based services.
Melville supplies services for many well-known shows, including the Clothes Show Live and the International Motor Show. The partnership with Star sees Melville offering a full spectrum of services over a secure cloud platform, including stand design and build, electrical installations, theatrical lighting, graphic services, logistics, furniture hire, data and registration.
Melville chief information officer (CIO) Glenn Batty said his company chose Star to execute his vision of becoming a fully cloud-enabled provider thanks to its advanced communication service. Star’s cloud infrastructure also means Melville can provide accessibility to the service wherever its employees or customers are in the world.
“By transforming our current IT infrastructure, we will become the first cloud-enabled exhibitions and events service provider, which will enhance our user and visitor experience, smoothing the path to growth,” said Batty.
“We deliver a quality service and must have a quality partner to support us. We took our time, did our due diligence and are confident we chose well in Star.”
Those future plans include offering exhibition registration via the cloud. With some of the larger exhibitions requiring over 100,000 registrants, Melville's existing IT infrastructure was strained. Through cloud computing, Melville will be able to scale up or down, offer seamless registration and ticketing, as well as provide greater data feedback to its clients.
Melville is now providing an e-commerce service to customers, who are able to order anything they may need to set up exhibition space straight from the site.
“This ‘one stop shop’ approach is the future of the industry. Cloud enables transformation to happen quickly,” concluded Batty.
