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The personal cloud is changing the way end users interact with connected devices while consuming digital content, according to Gartner.
The market watcher claims end users no longer have to rely solely on PCs or mobile devices to access digital services, thanks to the rise of personal clouds.
This has resulted in the creation of a “cognizant computing ecosystem” that allows users to access services via a multitude of connected, sensor-enabled devices in the home irrespective of the operating system they use, claims Gartner.
Michael Gartenberg, research director at Gartner, said: “Cognizant computing evolves the connected device and personal cloud service into an activity of seamless and frictionless integration connected to sensor-driven 'invisible' devices that are optimized for a particular set of functions.
"This data and information can then be tied to other services across larger ecosystems, platforms and operating systems," he added.
As a result, Gartenberg claims personal cloud services are now at the centre of the digital consumer experience.
It is a trend that benefits end users because it means they no longer need to commit to a certain device platform, it is claimed.
Jessica Ekholm, research director at Gartner, explained: “One of the defining experiences of cognizant computing is that the devices that drive the experience fall into what we refer to as the invisible space.
"In practice, consumers will forget the devices are being carried, worn or used until they need to interact with them for control or to obtain feedback in terms of data or information,” she added.