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Rackspace is to launch a new programme that will provide cloud computing resources to support start-ups in the UK.
The Rackspace Startup Programme 2013 initiative was unveiled at the Boost Your StartUp networking event at Google Campus in London’s Tech City earlier this week.
The company said the programme's creation stemmed from its experience partnering with startup accelerators in the USA and Australia, as well as its own history as a ten man venture.
Fabio Torlini, vice president of cloud at Rackspace, claimed cloud is the best technology for web first companies to build out their business with.
“The benefits are very clear compared to traditional hosting; you don’t have a massive capital expenditure, you don’t have any contract, it is very low cost, it is very scalable, it is very flexible and if you are a startup you would be crazy to use any other technology,” he told Cloud Pro.
Torlini also claimed Rackspace is the ideal cloud platform for nascent businesses.
“[We use] open technology, open standards and open platform...which allows you to be more flexible further down the path. You see some of the larger technology companies that started a few years ago...who used cloud to build out their business now having [to re-write applications] because they built their whole business on top of one provider [without] open standards,” he added.
While the initiative is initially focussing on London, Torlini said it would be rolled out across the country, although he did not specify a timescale.
Rackspace has also opened up a competition to UK startups, with the winning team getting a trip to San Antonio, Texas, a one-on-one mentoring session with the organisation’s founder and chairman Graham Weston and £3,000 worth of Rackspace Cloud Hosting.
Entrants need to create a video pitch for a startup idea centred around cloud computing, which must be submitted by 14 December 2012.