Amazon Web Services announces Global Startup Challenge winners

Award cup trophy
Award cup trophy

Awards recognise new businesses originality, creativity and likelihood of long-term success

Amazon Web Services (AWS) has revealed the winners of its sixth annual Global StartUp Challenge, who have all won $100,000 (£63,246) in cash and AWS service vouchers.

Unlike previous years, where there has been a single winner, for 2012 AWS selected one from four categories: gaming, consumer applications, big data and high performance computing, and business applications.

Over 2,500 startups from 85 countries entered the competition, with AWS recognising 24 semi-finalists. These were whittled down to 12, three in each category, from which the winners were chosen.

AWS said each winner was selected based on its originality and creativity, likelihood of long-term success and scalability, how well the business addresses a need in the marketplace, and implementation of AWS products.

Finnish social and mobile gaming outfit Grand Cru won the gaming category and was the only non-US company to win.

Markus Pasula, CEO and co-founder of the company, said: “Being a mobile free-to-play gaming company, having a great cloud based server and storage solution is critical for our success and a key component of everything we do.

“We are very happy, proud and honoured to have been named the best Gaming startup in the 2012 Amazon Web Services Global Startup Challenge.”

TraceLink won the business application award with its Life Sciences Cloud, which ensures the traceability of pharmaceuticals through the supply chain.

“Counterfeit drugs threaten the safety of millions of people each year,” said Shabbir Dahod, president and CEO of TraceLink.

“The AWS platform is fundamental in giving us the scale and reach we need to help the global Life Sciences supply network address these critical issues and securely track and trace the billions of pharmaceutical products produced each year.”

Also new this year was the Audience Favourite award, which was won by Dutch firm Poikos, a company whose products image and measure the human body in 3D using consumer-grade hardware.

The big data and high performance computing award was won by MortarData and LogMyCalls won the consumer applications category.

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