Virgin Media launches cloud storage offering

Freemium product available across desktop and mobile devices

Broadband customers of Virgin Media are to get 5GB free cloud storage with the option to increase this up to 500GB.

Users are able to upload files, including documents, photos and videos, to the Virgin Media Cloud, and access them via any computer or mobile device, either through supported apps or through the browser.

Furthermore, users can also set content to automatically back up to the Virgin Media Cloud, which is provided by security firm F-Secure, when they are connected to Wi-Fi.

“Virgin Media Cloud is a handy and secure way to back up, store and access files on your computer, phone and tablet” said Virgin Media.

“You’ll never have to worry about losing those irreplaceable holiday snaps or favourite tunes again,” it added.

The 5GB free tier is available to all Virgin Media broadband users, even if they are not the primary account holder, although they will have to log into the main My Virgin Media account.

Customers wishing to increase their storage can do so in four increments. The first, up to 50GB, is available for £3.99 per month, followed by 100GB for £5.99 per month, 250GB for £13.99, and finally 500 for £26.99.

Users can download official Virgin Media apps to gain access to and stream their data to Windows and Mac desktop and laptop computers, as well as iOS and Android mobile devices.

The company has said it is also working on an official app for Windows Phone 8, although no release date has been given. Until then, Windows Phone 8 users and those running non-supported operating systems can access their data via the browser.

Virgin Media’s offering is fairly comparable to other freemium offerings. Dropbox offers an initial free tier of 2GB, although getting others to sign up increases this by 500MB each time up to a limit of 16GB. Microsoft’s OneDrive, on the other hand, offers 7GB of initial free storage.

In terms of paid-for storage, Dropbox charged £6 per month for 100GB, £12 per month for 200GB, and £30 per month for 500GB. OneDrive is cheaper – starting at £3 per month for 50GB – but only goes up to a maximum of 200GB, costing £8 per month.

Virgin Media Cloud is available immediately.