Elements of the company's software will be rolled into Oracle Marketing Cloud
New features leverage customer service using improved social insights
Hootsuite's App Directory will be migrated to IBM Cloud and the two companies have launched a higher education programme
The platform allows brands to manage social networking for customer service operations
Ovum report puts Adobe ahead of IBM, Oracle and Salesforce in digital marketing
What are the benefits for retailers of moving to the cloud? We take a look in the latest in our series of guides
We take a look at marketing and how the cloud can benefit firms in these areas.
We explain what Ello is and how it works
The European Commission is acting tough on all aspects of cloud: businesses need to get clued up
The introduction of Salesforce1 has meant the company can better meet customer demands
Tennis Analytics for Coaches will transform fan experience as well as helping players
We chat to the CEO of Salesforce's cloud marketing arm about where the future of cloud and marketing is headed...
Private cloud replaces dedicated servers to handle spikes in traffic and cope with future demand
We asked Martin Russell, head of IT at takeaway ordering service Just Eat about the company’s use of Google Apps
OB10 chooses Alfresco for global document management platform
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