Marketing

Changing perceptions: Inside IBM’s London pop-up studio

In-depth
20 Jul, 2016
Aaron Lee

IBM looks for image change, opens pop-up studio in London, fills it with cloud-powered attractions...

Microsoft's business video service Stream lets you share clips at work

News
19 Jul, 2016
Rene Millman

Stream will help colleagues upload and share videos throughout their organisation

Windows Store news: Microsoft updates Film & TV app for PC, phone, HoloLens

News
15 Jul, 2016
Aaron Lee

Updated video app lets you control playback between devices

Warner Bros caught paying 'digital influencers' for positive reviews

News
12 Jul, 2016
Caroline Preece

New rules say internet celebrities and reviewers must disclose commercial relationships with brands to their audience

Microsoft launches Dynamics 365 and AppSource

News
8 Jul, 2016
Clare Hopping

The solutions will enable business customers to transform business processes with intelligent apps

Emtek joins BlackBerry's BBM content drive

News
28 Jun, 2016
Clare Hopping

The company will help distribute a wider variety of content to BlackBerry's messaging customers

YouTube launches live streaming for mobile app

News
27 Jun, 2016
Emma Flick

The feature will offer a rival to Periscope and Facebook Live

Instagram to add tools for business

News
3 Jun, 2016
Caroline Preece

The social media platform wants to make it easier for businesses to target users

Sabre selects Virtustream's IaaS and managed services

News
20 May, 2016
Clare Hopping

The services will enable Sabre to provide its software, data, mobile and distribution solutions to more travel companies

Zendesk now powering Google Play's customer experience

News
20 May, 2016
Clare Hopping

The integration means app developers can better react to customer reviews via the app marketplace

SAP lets users run HANA cloud on Azure, tightens integration with Office 365

News
17 May, 2016
Joe Curtis

Microsoft wants to embed Office 365 and Azure in the enterprise, SAP to bolster HANA's capabilities

Adobe: We are not a cloud company

News
12 May, 2016
Aaron Lee

Photoshop maker denies pivot to the cloud will turn it into an AWS rival

Best social media apps

Best
12 May, 2016
Clare Hopping Aaron Lee

We round up the best Android, iOS and desktop social media apps to leverage your company's digital marketing

Adobe: data and personalisation will power next generation business

News
11 May, 2016
Aaron Lee

A raft of fresh upgrades announced for Adobe’s marketing, creative and document cloud services at European summit

Salesforce launches Marketing Cloud Lightning

News
11 May, 2016
Clare Hopping

The platform helps marketers create and automate better customer experiences

Best marketing apps

Best
11 May, 2016
Clare Hopping Aaron Lee

We round up the best desktop, Android and iOS marketing apps across social media, research, content and project management

Best retail apps

Best
11 May, 2016
Clare Hopping Aaron Lee

We round up the best smartphone, tablet and desktop retail apps that benefit retailers looking to make the most of cloud

Apple signals B2B push, letting developers build SAP-powered iPhone and iPad apps

News
6 May, 2016
Joe Curtis

Deal to host iOS apps on SAP HANA is a "win-win situation"

Oracle updates Marketing Cloud to boost customer experience

News
28 Apr, 2016
Clare Hopping

It also added the ability to use differentiated audience data for targeting via paid media and cross-channel interaction support