Marketing

News

  1. Oracle acquires Maxymiser to boost cloud offering

    Aug 25, 2015 Clare Hopping

    Elements of the company's software will be rolled into Oracle Marketing Cloud

  2. Oracle releases updated Service Cloud and Social Cloud

    Aug 19, 2015 Clare Hopping

    New features leverage customer service using improved social insights

  3. Hootsuite and IBM partner for social analytics

    Aug 12, 2015 Clare Hopping

    Hootsuite's App Directory will be migrated to IBM Cloud and the two companies have launched a higher education programme

  4. Oracle's social arm launches customer service tool

    Aug 7, 2015 Clare Hopping

    The platform allows brands to manage social networking for customer service operations

  5. Vendors lack integrated e-commerce proposition in cloud-based marketing

    Jul 29, 2015 Rene Millman

    Ovum report puts Adobe ahead of IBM, Oracle and Salesforce in digital marketing

Advice

  1. Retail in the cloud explained

    Aug 12, 2015 Maxwell Cooter Rene Millman

    What are the benefits for retailers of moving to the cloud? We take a look in the latest in our series of guides

  2. Marketing in the cloud

    Aug 12, 2015 Maxwell Cooter Rene Millman

    We take a look at marketing and how the cloud can benefit firms in these areas.

  3. What is Ello?

    Feb 16, 2015 Maxwell Cooter

    We explain what Ello is and how it works

  4. Businesses should get wise to legal issues

    May 6, 2014 Andrew Joint

    The European Commission is acting tough on all aspects of cloud: businesses need to get clued up

  5. The new Salesforce offers customers more CRM options

    Mar 31, 2014 Clare Hopping

    The introduction of Salesforce1 has meant the company can better meet customer demands

Case Studies

  1. Women's Tennis Association transforms its business with help of SAP HANA

    Aug 6, 2015 Jane McCallion

    Tennis Analytics for Coaches will transform fan experience as well as helping players

  2. Q&A: Scott McCorkle, Salesforce ExactTarget

    Jul 31, 2014 Maggie Holland

    We chat to the CEO of Salesforce's cloud marketing arm about where the future of cloud and marketing is headed...

  3. Arriva opts for private cloud to deal with increasing demands on ticketing website

    Oct 4, 2013 Rene Millman

    Private cloud replaces dedicated servers to handle spikes in traffic and cope with future demand

  4. Q&A: Martin Russell, head of IT services, Just Eat

    Sep 27, 2013 Jane McCallion

    We asked Martin Russell, head of IT at takeaway ordering service Just Eat about the company’s use of Google Apps

  5. Cloud provides documentation solution for e-invoicing firm

    Sep 20, 2013 Rene Millman

    OB10 chooses Alfresco for global document management platform