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Software-as-a-Service (SaaS) provider Paperless Receipts and payment firm Cardstream have embarked on a partnership to try and bolster access to cloud-based payment systems.
Paperless Receipts, which was founded by former Vodafone and Tesco chairman Lord Ian MacLaurin, allows customers to store and log all their transactions in one place, via its eReceipts cloud software.
When a customer makes a purchase at a participating retailer, they either hand over a card or have an app on their smartphone scanned, which delivers the till receipt to their eReceipts account, rather than generating a printout.
The company claims its system benefits retailers because they can capture data about customers’ shopping habits, allowing them to increase footfall and drive up revenues.
Andrew Carrol, Paperless Receipts’ managing director, said: “Having developed pioneering technology which is designed to improve the experience for both consumers and retailers, the partnership with Cardstream is the perfect and logical next step. The partnership will also help us to market our service to over 1.2 million customers making transactions through Cardstream merchants.”
Adam Sharpe, Cardstream’s managing director, added: “With eReceipts already offering such an attractive proposition to retailers, this partnership provides the perfect opportunity to combine our assets and offer retailers unrivalled benefits.”