Social iQ Networks launches cloud-based social network management service

Social networking optimisation firm Social iQ Networks has released a new product to help organisations discover, optimise and protect their social networking presence.

The Social iQ Networks Enterprise Suite is a software as a service offering designed to  safeguard the company's investments while giving new visibility to stakeholders in marketing, IT, risk, and compliance into how these accounts are used.

It said that the cloud-based Enterprise Suite would help organisations to better set up a coordinated, integrated and protected social property strategy to enable individuals throughout the organisation to be empowered to represent the brand, while mitigating risk.

The Enterprise Suite also helps identify the multiple third-party applications that publish to social platforms, allowing companies to bring multiple licenses and various operational silos into enterprise-level agreements and a single, governed infrastructure.

The suite includes three cloud-based modules; SociaDiscover, SocialSight and SocialPatrol.

SocialDiscover allows an enterprise to quickly find all of its social accounts, audit posted content, organise accounts into a persistent view based on their relationship and relevance to the business, and track its surface area for changes, including finding new accounts as they emerge.

SocialSight is a dashboard and reporting tool for  investigating aspects of an enterprise's social presence. This includes reports on the distribution as well as the categorisation of accounts across multiple social networks. It also includes reports for benchmarking, comparative reach and engagement across accounts and competitors, as well as views into the content and tools in use and visibility into enterprise governance and risk.

SocialPatrol, and its ProfileLock capability, allow enterprises to create account access policies to monitor and remedy account tampering, hacking, and misuse. SocialPatrol also allows organisations to choose, customise, and apply prebuilt security, compliance, and acceptable use content policies to address issues with more active enterprise accounts, without "costly, resource intensive, and inaccurate manual moderation and error-prone keyword filtering."

Devin Redmond, co-founder and chief executive of Social iQ Networks said that the product would help organisations "scale their social infrastructure efficiently by managing social account and tool sprawl, centralising benchmarking, protecting account access, and moderating content for security, compliance, and acceptable use policy."