CRM

CRM stands for Customer Relationship Management, which is a company’s strategy for managing and reviewing interactions with their customers and planning their future interaction, strategies and campaigns. Some cloud providers specialise in CRM applications, software and platforms which their customers use to manage their data, review and project sales and plan marketing campaigns.  CRM is often seen as a discrete project that serves as a stepping stone for companies looking to take their first step into cloud computing.

One man's lock-in is another man's watertight support contract. How far does cloud help customer relations?
Marketing departments have turned to cloud to boost performance. The results can be successful if certain rules are followed
How to work with apps that won't move to the cloud
It's taken as given that moving to a cloud-based infrastructure is a cost saver but, as we find out, that's not always the case
Salesforce chief scientist JP Rangaswami warns banks and other financial institutions that failure to innovate will cost them dear
As part of our CIO series, Jeremy Vincent, CIO of Jaguar Land Rover describes how he's become a fan of cloud
Philippe Paban, VP of supply chain and information systems at Renault explains why cloud has limited appeal
Commerce-as-a-Service offered as means to manage B2C or B2B transactions on any device.
Fast food company looks to cloud to run pizza contact centre.
Debt firm saves cash with Synety cloud PBX
IBM embraces cloud-based CRM, rips out rival Oracle's Siebel, snubs Salesforce.com
As the analyst firm advises CIOs on how to buy IT, the author of the report tells Cloud Pro a lot has changed in the past 18 months

This is Microsoft’s on-demand version of CRM. The company released the 2011 version of the product. The newest version of Dynamics CRM includes...

Microsoft, CRM

Sales Cloud 2 is a cloud-based application which allows the user to access their information from anywhere using an internet-enabled mobile device...

SalesForce, CRM, SaaS

A customer service platform, Service Cloud enables companies to create and track cases coming in from all parts of the enterprise and...

SalesForce, CRM, SaaS