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Marketing
Marketing planning capability is commonly provided as part of Enterprise Resource Planning in software-as-a-service. ERP allows an enterprise to target, plan and monitor marketing campaigns to clients. Many SaaS options also include social media applications. Marketing SaaS products also have the advantage of being accessible on any interne-accessible device from absolutely anywhere, which is handy in an industry where people are often on the road and need access to value data.
As the Government tries to make UK cloud-friendly and innovation-ready, are political and cultural barriers really coming down?
Cloud buyers are different from IT buyers. They don’t read the manual but they do trust social media - anything to bypass IT departments
Forget IT simplification and cost-cutting – where’s the blue-sky thinking that cloud computing is supposed to foster?
Websites that buckle under the demand placed on them could benefit from being based in the cloud
The cloud has introduced flexibility in marketing but what has it done for improving market intelligence?
Ethical cosmetics company can now collate data and report on its environmental impact with CloudApps software
Salesforce launches Radian6 Social Marketing Cloud for better customer engagement
IBM has turned to cloud for its new range of ecommerce offerings
Infor rewards Salesforce's investment with cloud-based 'social ERP and marketing' tools
Accountancy software company Xero has expanded the range of its software for small business
A new German certificate for SaaS companies is set to introduced in the UK this autumn according to Eurocloud
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Cloud computing remains in its early stages but, like other fundamental changes IT, it takes time to turn the ship around.
Cloud computing can save you money -- but it can also end up costing a lot too, especially in intangibles such as management time.
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