Placing marketing systems in the cloud allows for easier collaboration with external parties that are providing input to documents, images and other media. If your business partners are crucial to your marketing programme, the cloud can provide an easily accessible marketing resource library where they can quickly find your product information while sitting with a customer.

Some cloud providers see cloud-based marketing as social-media marketing and offer you links into social networking sites and services, monitoring of such media and the promise of turning conversations in this arena into meaningful customer interaction.


Cloudwords join forces with Oracle Marketing Cloud

Oct 15, 2014 Rene Millman

Mark Benioff-backed firm also adds support for Reponsys, Compendium, Oracle Sites, and Web Center Content

Salesforces unveils next-gen tool to help marketeers unleash cloud value

Jul 31, 2014 Maggie Holland

Latest iteration of Salesforce ExactTarget Marketing Cloud Journey Builder launches with enhanced customer experience in mind

Oracle launches data-as-a-service

Jul 24, 2014 Rene Millman

Cloud-based service could help organisations gain insight in to their customers

Salesforce1 Service Cloud adds mayday button to boost customer service

Apr 25, 2014 Rene Millman

Amazon Kindle-style SOS button debuts on mobile platform

Oracle beefs up cloud marketing portfolio with Responsys deal

Dec 20, 2013 Caroline Donnelly

Database software giant hits the acquisition trail once more to expand cloud marketing efforts


Marketing in the cloud explained

Apr 10, 2015 Maxwell Cooter

We take a look at marketing and how the cloud can benefit firms in these areas.

The new Salesforce offers customers more CRM options

Mar 31, 2014 Clare Hopping

The introduction of Salesforce1 has meant the company can better meet customer demands

Collaboration in the cloud is the key to SMB success

Feb 28, 2014 Rachel Fielding

Small firms are going to have to learn to collaborate and co-operate for business success

Best business apps to download in 2013

Jun 10, 2013

We all download apps now. Every month, we're going to be publishing a list of the best business apps

SoMoClo - ugly verbal invention but important business innovation

May 14, 2013 Rene Millman

The phrase SoMoClo has emerged out of nowhere to fulfil an important function within a modern enterprise

Case Studies

Q&A: Scott McCorkle, Salesforce ExactTarget

Jul 31, 2014 Maggie Holland

We chat to the CEO of Salesforce's cloud marketing arm about where the future of cloud and marketing is headed...

Cloud, all cloud. Signagelive on life without servers

Jun 28, 2013 Maxwell Cooter

Companies that are 100 percent cloud are a rare breed. Signagelive explains how it made the move

Lush looks to the cloud to maintain its sustainability record

May 1, 2012 Miya Knights

Ethical cosmetics company can now collate data and report on its environmental impact with CloudApps software